Customer experiences in the purchasing process are often ignored by manufacturers. Meanwhile, this is a key factor that can determine whether the buyer will complete the transaction and come back again. Therefore, it is extremely important for a brand that creates a sales campaign to know how to improve the customer purchase path. First of all, the company should ensure thorough research preceding the campaign. It will allow them to determine the group of recipients the product is intended for, and the sales channels tailored to them.
When planning a sales campaign, it is worth equipping yourself with useful monitoring tools that allow you to collect information about customer behavior while on the purchasing path. 100Shoppers offers one of the most interesting solutions, the Where-To-Buy widget, which was created to be implemented on the landing page.